Naming · Slogan · Visual identity
KusVill.
A new VkusVill sub-brand: natural food and treats for dogs and cats.
50+ SKU in the range
Brand launch and results
Launched KusVill as one of VkusVill’s new sub-brands, developing the name, slogan and visual identity. The range includes natural food and treats for dogs and cats. The launch received coverage in Forbes.
50+SKU
90,000units sold in 5 months
6months to break even
News Story of the Year · 2025
The KusVill launch was one of the winners of Medialogia’s 2025 News Story of the Year competition in the Retail category.
Read the announcement from MedialogiaNaming, slogan and visual identity for a VkusVill sub-brand
“Non-human pleasure” and “animal hedonism”, together with a boundless love of dogs and cats, formed the basis of VkusVill’s new sub-brand.
Natural food and treats
