EKEgor Kalinovskiy

Naming and visual identity

LOOK.

A higher class of living

For a new boutique project by developer Art Residence, we created the name and visual identity. The intimate residence has just eight apartments on a panoramic site above Limassol. LOOK is a simple, expressive name linked directly to its greatest advantage: views over the city and sea.

The name shaped every part of the communication, from the vertical logo to an ironic advertising style centred on a unique outlook on life.